PERCEIVED ENVIRONMENTAL BENEFITS OF PROFESSIONAL LAWN CARE
Survey recipients were asked if they agreed/disagreed with these statements: |
|
Most lawn care companies care about the environment |
80 percent agreed |
Most professional landscaping companies care about the environment |
82 percent agreed |
Most professional irrigation companies care about the environment |
76 percent agreed |
Professional irrigation companies are good for the environment |
78 percent agreed |
Professional landscaping companies utilize pesticides safely |
77 percent agreed |
Professional irrigation companies help conserve our water supply |
80 percent agreed |
Professional lawn care companies utilize pesticides safely |
77 percent agreed |
Professional maintenance of public parks and sports fields is
good for the environment |
89 percent agreed |
The environment is important in making a decision to hire a green
professional |
92 percent agreed |
PERCEIVED ECONOMIC BENEFITS of PROFESSIONAL LAWN AND
LANDSCAPE |
|
A well-maintained landscaped yard increases curb appeal and property
value. |
99 percent agreed |
Landscaping adds value to a home's worth |
99 percent agreed |
Use of professional lawn and landscape companies improves your
lawn and landscape |
89 percent agreed |
PERCEIVED LIFESTYLE BENEFITS |
|
A well-maintained lawn provides a safe, cushioned play area surface
for children |
97 percent agreed |
Maintaining the looks of your home is important in the decision
to hire a green professional |
95 percent agreed |
Having a green lawn is important in the decision to hire a green
professional |
89 percent agreed |
CONTRADICTORY CONSUMER VIEWPOINTS
Perhaps one of the most interesting and valuable insights provided by thesurvey
is the indication that, in some cases, consumers may have contradictory attitudes. Here is
a sampling of positive and negative responses on basically the same subject. |
|
Lawn care companies provide a useful service, such as lawn disease
control |
97 percent agreed |
Chemicals that lawn care companies use negatively affect the environment |
72 percent agreed |
Pesticides are a useful tool to fight weeds, diease and insects |
84 percent agreed |
Chemicals that lawn service companies use help the environment |
55 percent disagreed |
Fertilizers are a useful tool for maintaining the health of a lawn |
92 percent agreed |
Fertilizer has a negative impact on the environment |
52 percent agreed |
